RadioShack helps consumers make DTV transition February 14, 2008
Posted by ao0061 in Foote.trackback
Alanna Owusu
alanna_owusu@yahoo.com
RadioShack announced that it will participate in the Digital Television (DTV) transition program. Starting next week, nearly 5,000 stores and select dealer locations will sell two different models of converter boxes along with other digital TV accessories to help keep analog televisions receiving over-the-air broadcasts after congress passed a mandate that will require over-the-air analog broadcasting to end on February 19, 2009.
One way consumers can switch their current televisions to digital is by purchasing a converter box for a retail price of $60. To help with the affordability of the boxes, the government began distributing $40 coupons for those who requested them. Other ways consumers can make the switch is by subscribing to a satellite or cable service provider or upgrade to a television with a built-in digital tuner.
“The DTV transition is one that involves a host of private-public entities who have been working hand-in-hand for months to ensure U.S. citizens will be able to receive digital TV broadcasts,” said Peter Whisett, executive vice president, general merchandising manager for RadioShack Corporation. “We understand consumers often turn to the knowledgeable sales associates at their neighborhood RadioShack first to help them understand such technical issues.”
Along with the converter boxes, RadioShack will also offer a range of optional accessories such as antennas, splitters, switchers and additional cables that can enhance the consumer’s TV viewing experience. On February, the company announced that it will not continue to sale all analog televisions nor related analog video devices on February 29, 2009. Customers may purchase their converter boxes inside the store or have them delivered to their residence for free using RadioShack’s Direct to You ordering system, or beginning March 1, order them on th phone at 1-877-RS-DTV-4U.
Related links:
Browse digital equipment at RadioShack
More information on DTV transition
Learn more and apply for a coupon
Digital TV and senior citizen consumers
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